The rivalry between Android and iOS, the two major smartphone operating systems, continues to be a hot topic. While users on both sides have been known to switch platforms, a recent trend has emerged, showing that more Android users are switching to iPhones than iOS users switching to Android. This unexpected shift in user preference is based on data from a survey conducted by Consumer Intelligence Research Partners (CIRP), a market research firm specializing in consumer behavior analysis.

The Shift in User Preference:

The CIRP survey revealed that there has been a significant increase in the number of Android users switching to iPhones. This trend has been consistent for the past year, indicating a preference for the iOS platform among Android users. In contrast, the number of iOS users switching to Android has remained relatively low.


CIRP’s Analysis:

Consumer Intelligence Research Partners (CIRP) is known for providing valuable insights and analysis on consumer behavior and preferences. Their surveys help businesses make informed decisions and understand market dynamics. The organization’s findings are widely respected and relied upon to understand consumer trends, buying patterns, and preferences.


Detailed Analysis of the Switch:

The CIRP survey, titled “Apple to Android and Android to Apple – Do People Really Switch?” revealed that 15% of new iPhone users in the United States switched from Android between March 2022 and March 2023. A similar trend was observed in the previous year, with 14% of new iPhone customers coming from the Android platform within the past 12 months. In comparison, only 4% of new Android users had switched from iOS, indicating a clear difference in user preference favoring Apple.


Customer Loyalty:

Both Android and iPhone platforms enjoy high customer loyalty, but the survey showed that Apple has a slight edge in this category as well. Approximately 94% of iPhone users are likely to stick with the platform, while 91% of Android users are likely to remain loyal to Android. This 3% difference in favor of Apple highlights the strong brand loyalty associated with the iPhone.



The surprising trend of more Android users switching to iPhones than vice versa suggests that the iOS platform has a strong appeal among Android users. The CIRP survey provides valuable insights into consumer preferences and highlights the continuing rivalry between Android and iOS. While the exact reasons behind this shift in user preference may vary, it is clear that Apple has been successful in attracting Android users to its ecosystem. As the smartphone industry continues to evolve, it will be interesting to see how this trend develops and how both platforms adapt to changing consumer preferences.